7 keys of storytelling - John Sadowsky
Image via WikipediaRecently read book by John Sadowsky, a famous storytelling guru.
Here are some takeaways :
Storytelling
Here are some takeaways :
Storytelling
- Leadership is about telling a story people want to be part of. It must give sense of belonging and possibility
- Stories define who we are, provide our sens of self and our self of meaning
- When you fail to / do not communicate, clients and observers will fill the space
- We must communicate : quick, transparent, show that u are here
- People love to share them - user generated stories often shape brand identity more than its own company message
How to handle it as a marketing tool ?
- Marketing : email, social media and storytelling
- We must have plans & goals
- Do you measure marketing success with email optin database ? no, same for fans
- Focus on conversation quality
- Don't hire a conversation company, become one !
- Survey fans to know them better
- Make fans celebrities
- Email list invited to be fan, influence friends, they become fan, subscibe, etc => cycle